Family Identity System
Strong Core. Soft Shell. United Purpose.
01 Brand Essence
FEDORENKO is a private family identity system shaped like a European jewelry house: restrained, architectural, emotional, and made to endure across generations.
The mark balances masculine structure with emotional intelligence. It is not ceremonial decoration; it is a personal insignia for partnership, ambition, protection, and continuity.
Structure
Partnership
Warmth
Ambition
Continuity
Restraint
Craft
Legacy02 Symbolic System
Structure, stability, protection, leadership.
Balance, emotional containment, partnership.
Humanity, warmth, elegance, emotional intelligence.
Masculine grounding, focus, resilience, strategic energy.
Emotional warmth, harmony, intuition, connection.
Equal partnership, shared direction, unity.
03 Crest Construction
Vertical octagonal frame. Width equals 1.00x; height equals 1.60x.
Inset geometry holds emotional balance and prevents the mark from feeling decorative.
Vectorized Snell Roundhand outline: 1x width, 1.5x height, optically centered in the inner aperture.
Side element width is 0.22x; side element distance is 0.56x from the center axis.
04 Crest Usage Variants
Gold frame with paired black diamonds. Preferred ceremonial and premium identity mark.
Personal masculine version. Used on his ring, personal objects, and grounded applications.
Personal feminine version. Same geometry, paired white round diamonds.
Stone-free variant for foil, engraving, small print, and simplified luxury applications.
Tone-on-tone variant for blind emboss, deboss, paper, leather, and soft goods.
Premium dark-material version for black card, evening packaging, and digital avatars.
Always preserve the approved geometry, F position, side-stone placement, and clear space.
Do not stretch, recolor, add effects, redraw the F, or substitute the side stones.
05 Crest Colorways
06 Main Ring Showcase
Shallow crest engraving, brushed 18K yellow gold, polished inner rim, restrained stone integration.
The diamond setting begins from the shoulder line and stays clear of the ring border.
Interior engraving carries the family name with quiet precision, never louder than the ring itself.
07 Brand Applications
Real stones appear only where the material can hold them: rings, metal settings, and select hardware.
Paper, fabric, leather, packaging, signage, doormats, and digital use foil, emboss, stitch, engraving, or flat linework.
08 Typography & Colors
Display Serif
FEDORENKO
Use high-contrast system serifs such as Didot, Bodoni 72, Georgia, or Times New Roman. Letter spacing is generous, never negative.
Body / Notes
Body copy is calm, narrow in measure, and set with enough leading to feel editorial rather than promotional.
Script Mark
#F7F0E7
#FBF7F0
#9B6A2F
#D8BD8C
#1C1A17
#5B5147
#5A1F1B
#BFB3A3
Centered ceremonial composition.
Tone-on-tone tactile composition.
High-contrast evening composition.
09 Production Notes
Use the all-gold SVG for engraving. Keep the crest shallow and precise; avoid deep carving, black fill, or heavy bevels. Jewelry engraving should read as a fine incision in the metal.
Primary crest: 18 mm print, 44 px digital. All-gold crest: 10 mm print, 28 px digital. Jewelry crest: verify legibility on a physical wax or metal test before production.
Clear space equals 0.15x around the crest. Do not place typography, edges, seams, or hardware inside that field.
Use one foil pass in warm gold. Avoid gradients, shadows, stone detail, gemstone rendering, and split foil registration on small formats.
Use the embossed variant for paper and leather. Keep pressure shallow, tone-on-tone, and rely on light rather than ink to reveal the mark.
His ring: wider 18K yellow gold, matte brushed exterior, black diamonds. Her ring: narrower 18K yellow gold, white round diamonds. Both use polished interiors and centered shallow crest engraving.
Preferred stock is warm ivory cotton paper. Printed, embossed, or foiled surfaces use no-stone crest artwork, with deep charcoal typography and heritage gold accents.
Approved SVGs live in assets/svg. Generated photography, mockups, and textures live in assets/images and assets/textures. The asset manifest records the working system.
10 Production-Ready Assets
Primary, His, Her, All-Gold, Embossed, Gold-on-Black, components, construction, and confirmation sheet.
Ring pair, engraving macro, stationery suite, and luxury application still life saved in assets/images.
Sixteen application mockups covering correspondence, packaging, dining, architecture, and digital identity.
FEDORENKO